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Cyprus tourism on right track



Cyprus tourism on right track

Sun, sea and hospitality are Cyprus’ strongest selling points, but there is still room to improve the promotion of its tourist destinations online, according to a recent study. Carried out by the University of Nicosia and PricewaterhouseCoopers (PwC), the joint study looked into the portfolio of Cypriot tourism in an attempt to record opinions, views and messages from the two main factors that shape the tourist scene - the tourists and the local professionals. More specifically, the food, accommodation and hospitality were listed as the island’s strong points where tourists seem to be especially satisfied. On the other hand, tourism-related websites are not frequently visited. Furthermore it was found that one in three tourists visit Cyprus for health and wellness reasons, recording a significant increase in comparison to previous years. The study also showed that the sun and sea are timeless and constant values and remain the most important criterion for tourists as they make their choices.

It is noted that 95.6% of visitors responded that the sun and sea are the main selection factors for their chosen tourist destination and that 84.8% of respondents said that Cyprus fulfilled those criteria. Regarding the specific characteristics of the ‘sun and sea’ category, the main advantages listed include clean waters, clean beaches, accessibility, lifeguard equipment and the organisation of events on beaches.

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